The biggest Type 2 diabetes awareness campaign the UK has ever seen

Monday 23 September is a particularly exciting day for us and our partnership with Tesco. It’s the day we launch the biggest Type 2 diabetes awareness campaign the UK has ever seen…

As Tesco’s National Charity Partner, we’ve already achieved so much together to create healthier communities and to help support those affected by, and at risk of, diabetes. And the overwhelming support of both Tesco staff and its customers has helped raise millions of pounds so far.

The campaign is hard hitting – we’re trying to help people understand that Type 2 diabetes is a serious condition that if left unchecked, can cause devastating complications including heart attack, blindness, stoke or even limb amputation. But it’s also a manageable condition, and it is possible to avoid these complications.

If you have Type 2 diabetes, it doesn’t just affect you – it affects your family too. That’s why we’re encouraging people to check their risk of Type 2 diabetes either online from Monday 23 Sept at, in a Tesco pharmacy or other pharmacy, or with their GP.

Seven million people – one in seven adults – in the UK are at high risk of Type 2 diabetes. And that doesn’t include the 3.8 million people who already have it. If someone checks their risk and finds they are at high risk of Type 2 diabetes, we’ll be here with support and advice to help them avoid it.

From 23 September, our campaign will run for two weeks on buses, taxis, London Underground carriages and on Tyne and Wear Metro trains. We’ll run adverts online and on radio stations in England, Northern Ireland, Scotland and Wales. We’ll place posters in shopping centres and on high streets across the UK. And we’ll display posters in Tesco store car parks and leaflets on Tesco checkouts in hundreds of Tesco stores.

We want our campaign to mean millions more people will know what puts them (and members of their family) at risk of developing Type 2 diabetes. If our campaign is successful, we will have helped many thousands of people delay or avoid a Type 2 diabetes diagnosis and the life-threatening complications associated with it.

This is a campaign focused those who do not have Type 2 diabetes, to help them understand their potential risk of getting it. We’ve worked hard to try and make it as clear as possible to the public that this is a Type 2 specific campaign – but this is also an opportunity to educate people about Type 1 diabetes. When people come to us, we’ll use every opportunity we can to educate people about the condition, and the differences between the two types of diabetes. There’s also information on the campaign website that talks about this too.

Throughout all of this, we won’t stop our important work caring, connecting and campaigning for all people with diabetes, whether they have Type 1, Type 2 or another form of diabetes.

Go to to find out more about how we help. If you’d like to talk to someone, our Careline is open Monday to Friday, 9-5: 0845 120 2960. We also have our “talk to someone with diabetes” service, where your calls and emails are answered by trained volunteers with first-hand experience of diabetes. Open Sunday – Friday 6–9pm, 0843 353 8600

Barbara Young
Chief Executive, Diabetes UK

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I’m 55 year old lady, whose father suffered a stroke at 42, and then died of a heart attack at 51! Unfortunately, like my father, I too suffer from hypertension and high cholesterol

The comments above by Shane and Suzanne show that these campaigns are so necessary. T1 and T2 are NOT so totally different. In both, raised blood glucose means you have diabetes. The possible results and complications are the same. T2 is NOT “caused by lifestyle”. It can in fact be more dangerous because it can creep up on you slowly and is not so easily diagnosed until it is too late and the raised glucose has done its damage. That is why this campaign is so important.

The comment above unfortunately shows exactly the lack of understanding out there about the differentiation between Type One and Type Two.

They are conditions, not diseases.

I feel Diabetes UK should be funding research into both Types but – and this may be an unpopular view – helping people to understand the risk of type two and helping them BEFORE they develop it is a huge priority. Type Two diabetes is a serious health crisis that could cause a lot of suffering and ultimately – fatalities.

Curing Type One diabetes, a serious and concerning condition, is important but not more important than educating people about the risks of Type Two. Yes it’s a condition caused by lifestyle choices but that doesn’t mean the people developing it or at risk of it shouldn’t be supported and helped by Diabetes UK.

Finally, anyone with any knowledge of how charity works would know that a major national charity would not and could not use funds raised for a specific area of work for something else.

I find the previous comments by Shane rather distasteful. Surely it should be obvious to anyone that the charity is called Diabetes UK, thus covering Type 1 and 2. Also if he bothered to go to the web site he would see how much campaining is done for Type 1 Dianetes.

I suggest Shane should crawl back under his rock.

Do you except funding ? If so is the funding for Type 2 or Type 1 ? Money intended for Type 1 should be used for that Type of Diabetes and not for Type 2 If you are doing this you might be held responsible as to legal action ? Type 1 is a totally different Disease than Type 2 . Acquiring funding by putting both Type 1 and Type 2 in the same basket is misleading and misrepresenting as to the legal implications . This form of funding must stop so a cure for Type 1 can be found . The money that is being spent on Type 2 is unfair when it is a lifestyle Disease and not a autoimmune Disease . Funding must go to the intended research and not thrown in the same basket for both Type 1 and Type 2 .