The biggest Type 2 diabetes awareness campaign the UK has ever seen
As Tesco’s National Charity Partner, we’ve already achieved so much together to create healthier communities and to help support those affected by, and at risk of, diabetes. And the overwhelming support of both Tesco staff and its customers has helped raise millions of pounds so far.
The campaign is hard hitting – we’re trying to help people understand that Type 2 diabetes is a serious condition that if left unchecked, can cause devastating complications including heart attack, blindness, stoke or even limb amputation. But it’s also a manageable condition, and it is possible to avoid these complications.
If you have Type 2 diabetes, it doesn’t just affect you – it affects your family too. That’s why we’re encouraging people to check their risk of Type 2 diabetes either online from Monday 23 Sept at, in a Tesco pharmacy or other pharmacy, or with their GP.
Seven million people – one in seven adults – in the UK are at high risk of Type 2 diabetes. And that doesn’t include the 3.8 million people who already have it. If someone checks their risk and finds they are at high risk of Type 2 diabetes, we’ll be here with support and advice to help them avoid it.
From 23 September, our campaign will run for two weeks on buses, taxis, London Underground carriages and on Tyne and Wear Metro trains. We’ll run adverts online and on radio stations in England, Northern Ireland, Scotland and Wales. We’ll place posters in shopping centres and on high streets across the UK. And we’ll display posters in Tesco store car parks and leaflets on Tesco checkouts in hundreds of Tesco stores.
We want our campaign to mean millions more people will know what puts them (and members of their family) at risk of developing Type 2 diabetes. If our campaign is successful, we will have helped many thousands of people delay or avoid a Type 2 diabetes diagnosis and the life-threatening complications associated with it.
This is a campaign focused those who do not have Type 2 diabetes, to help them understand their potential risk of getting it. We’ve worked hard to try and make it as clear as possible to the public that this is a Type 2 specific campaign – but this is also an opportunity to educate people about Type 1 diabetes. When people come to us, we’ll use every opportunity we can to educate people about the condition, and the differences between the two types of diabetes. There’s also information on the campaign website that talks about this too.
Throughout all of this, we won’t stop our important work caring, connecting and campaigning for all people with diabetes, whether they have Type 1, Type 2 or another form of diabetes.
Go to www.diabetes.org.uk to find out more about how we help. If you’d like to talk to someone, our Careline is open Monday to Friday, 9-5: 0845 120 2960. We also have our “talk to someone with diabetes” service, where your calls and emails are answered by trained volunteers with first-hand experience of diabetes. Open Sunday – Friday 6–9pm, 0843 353 8600 www.diabetes.org.uk/peer-support.
Chief Executive, Diabetes UK