We Are Undefeatable – our new campaign with Sport England and 14 charity partners
Today, if you’re watching TV or listening to the radio, you might see or hear adverts for We Are Undefeatable, a bold and moving new campaign about getting active, which we’re incredibly proud to be a part.
Throughout this new campaign you’ll see real people living with various long-term health conditions, including diabetes, getting active in a number of different ways. Each of them has a unique and inspiring story to tell about living with a health condition, from cancer to asthma, depression to diabetes. Despite facing challenges with their health, they’ve all found ways to work small bits of activity in to their daily or weekly routine. That might be walking to the shops, getting into rowing with a local team or even dancing in their living room.
When we think of ‘getting fit’, we can often think of expensive gym memberships, building up to running miles at a time or swimming enormous distances. That’s why, for the 15 million people in England who live with a long-term health condition, getting active can sometimes seem like a daunting task. Our new campaign, which we’ve launched with Sport England and 14 other leading charities, hopes to tackle that issue.
We Are Undefeatable is about how moving more can be achievable for all of us, despite living with long-term health condition such as diabetes. As well as inspirational stories from real people, there will be support, tips and advice on hand from all the participating charities on getting active.
We know that some people worry that being physically active will be too tiring or make their diabetes harder to manage. Diabetes can be unpredictable, and it’s often difficult to know how you’ll feel or what you can and can’t do. But we know that for people with diabetes, the benefits of physical activity can help your body use insulin better, reducing stress and low mood, and bringing down your blood pressure and cholesterol, which in turn reduces your risk of CVD. For people with Type 2 diabetes, physical activity can also help improve your diabetes management.
Getting active and staying active can help the 3.8 million people in the UK living with a diabetes diagnosis manage their condition, and reduce the likelihood that the 12.3 million people in the UK at increased risk of developing Type 2 diabetes from going on to develop it. That’s why it’s vital to support everyone to enjoy the benefits of physical activity and provide practical solutions to get people with diabetes, including people who have already developed complications, as active as possible.
Through this innovative partnership we’re hoping we can help millions of people take up physical activity and lead full and healthy lives. From today, the campaign adverts will begin to reach millions of people in England, providing support, tips and advice on how to get moving in their own way.